Sudiip Ghosh
Strategic Operations Leader
Designing reliable operations and scaling teams — from GCCs to GenAI-powered workflows. I'm a strategic operations leader with 23+ years of experience building scalable, high-impact business ecosystems.Building scalable global capability centers, adtech operations, and AI-powered operating models for high-growth companies.
Key impact
✅ Managed $1.5B global advertising operations
✅ Built and scaled international operations teams
✅ Designed AI-enabled operational workflows
✅ Led large-scale delivery transformation
Impact Highlights
Measurable ResultsScaling Operations, Culture, and Growth Through Intelligent Transformation.Real-world examples of how strategy, automation, and empathy drive measurable business impact.
GCC Shared Services Expansion
Centralized global operations into shared service hubs, improving delivery speed by 25% and reducing client escalations by 30%.
Client Retention & Growth
Achieved 100% on-time delivery and a 35% NPS uplift via the “Zero Surprise Delivery” framework.
Employee Advocacy & Culture
Built a “First-Time-Right” culture reducing rework by 40% and mentored 50+ emerging leaders.
Change Leadership & Transformation
Expanded teams to a 200+ member GCC and introduced AI bots that cut escalations by 80%.
Revenue & Scale Optimization
Drove $1.5B+ in annual ad revenue for Samsung CTV by embedding GenAI for campaign insights.
Operational Efficiency & Automation
Slashed manual effort by 40% through GenAI-powered insights, halving report generation time.
Career Highlights
The JourneyEmpathetic & Agile Leader | Change Agent | Data-Driven Strategist | GenAI
Global CTV Campaign Management
Directed the first global CTV ad delivery for Samsung from a single location, managing all time zones from NZ to US Pacific.
Resilient Operational Models
Architected the industry's first complete WFO to WFH transition plan pre-pandemic, ensuring zero business disruption.
Major Account Acquisition
Led ad operations strategy that secured Cognizant’s first DSP-based RFP win via DV360.
Data-Driven GTM Strategy
Designed the inaugural GTM strategy for Times Internet (TOI) to launch audience-based demographic ad serving.
Landmark Live Video Ads
Orchestrated the first live online advertising broadcast for ICC T20 World Cup and StarSports.
High-Impact Mobile Video
Managed India's first full-screen video ad on mobile for the launch of Hero Motocorp's inaugural motorcycle.
Live Ad Insertion Pioneer
Spearheaded the first-ever Live Ad Insertion on a sports live stream in India (India–South Africa Series).
Executive Response Team
Core member of BT's first executive response team at HCL, managing CEO-level complaints with 24hr closure.
Homepage Takeover Pioneer
Delivered the first high-impact homepage takeover campaign in India for a premium digital network.
Insights & Philosophy
PerspectivesYou can't just ask or wait for your customers to tell you what they want and then try to give that to them; by the time you get it built, they'll want something new.
— Sudiip GhoshCreativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
— Steve JobsOver the years we’ve seen GCCs evolve and grow in maturity, progressively getting the right to partner with global functions and now increasingly having earned the right to set the agenda for the whole organization.
— McKinsey & Company