Articles and field notes
Practical perspectives on leadership, operations, AI, AdTech, programmatic advertising and career decisions—available as focused website editions and original LinkedIn articles.
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Be specific. Tell the model its role. Give it context. Define the task. Describe the output. Explain what “good” looks like. That advice remains useful. But it is now incomplete.
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01
Be specific. Tell the model its role. Give it context. Define the task. Describe the output. Explain what “good” looks like. That advice remains useful. But it is now incomplete.
02
What a hands-on website rebuild revealed about prompting, judgment, iteration, and the limits of AI assistance.
03
A practical reflection on what generative AI does well, where it fails, and why human questions matter more than tool enthusiasm.
04
Ad operations is a revenue and trust function. It needs strategic leadership, not only process supervision.
05
Automation can improve productivity, but indiscriminate job cuts can weaken capability, trust, and the customer demand businesses depend on.
06
A practical first-90-days guide for learning the system, earning trust, and changing the right things at the right pace.
07
A staged approach to diagnosing the present, building support, testing change, and making new behavior stick.
08
Why transferring work to a vendor does not transfer accountability—and how a distributed model can preserve control and resilience.
09
Move beyond reliable delivery by connecting managed services to insight, innovation, retention, and measurable business outcomes.
10
As technology handles more coordination and analysis, leadership is defined more sharply by meaning, courage, trust, and human development.
11
Where AI can improve programmatic planning, optimization, creative decisions, fraud controls, and measurement—and where governance still matters.
12
GenAI is most valuable when it removes friction and expands creative and analytical capacity without removing human ownership.
13
A broad operating view of automation, personalization, content, analytics, lead management, governance, and the roadmap for adoption.
14
Practical GenAI applications across trafficking, QA, reporting, enablement, and client support—with human review built in.
15
The shift from supervising work to multiplying judgment, ownership, and leadership through other managers.
16
How digital screens, data, programmatic buying, and context are reshaping out-of-home advertising.
17
The capabilities that travel across functions, industries, and career transitions—and how to make them visible.
18
Why indiscriminate applications weaken credibility—and how a focused search produces better conversations.
19
Results matter, but the way leaders pursue them determines trust, learning, and whether performance can last.
20
A clear, accurate job description is the first operating document in a good hiring process—not an administrative afterthought.
21
Practical leadership begins with respect, balance, development, and the willingness to build a team that can thrive without dependency.
22
A simple pricing story about short-term cleverness, customer trust, and the difference between a transaction and a sustainable business.
23
Why the headline cost-to-company figure is not the same as monthly usable income—and what candidates should compare.
24
A provocative reminder that commitment should be professional and reciprocal—not blind dependence on an institution.
25
How audience data, controlled reach, creative consistency, and measurement can make programmatic useful for brand building—not only response.
26
An operating overview of the people, processes, platforms, and analysis that turn digital media plans into delivered campaigns.
27
A look at Apple’s attempt to combine mobile reach, rich creative, platform integration, and publisher monetization.
28
How automated, audience-led buying changed the scale, speed, and accountability of digital display advertising.
29
A practical map of the buyer, seller, and supporting technology layers behind real-time bidding.
30
How real-time bidding brought search-like control, audience decisions, and performance feedback to display media.
31
Why campaign execution, full-cycle knowledge, and human judgment make AdOps central to customer retention and growth.
32
An early view of connected television as a bridge between the impact of the large screen and the intelligence of digital media.