Digital transformation aimed at Removing Silos and create a channelized Delivery
Our client, a leading global pharmaceutical company with operations across Europe and North America, embarked on an ambitious journey to modernize its marketing operations. With over 10 established brands in its portfolio and presence across 14 European markets, the company aimed to deliver personalized, compliant, and scalable digital experiences for both healthcare professionals (HCPs) and consumers.
A prominent pharmaceutical company with a strong global footprint set out to modernize and scale its marketing operations across 14 European markets. The organization aimed to deliver consistent, personalized digital experiences while ensuring regulatory compliance and operational efficiency.
The client faced several systemic challenges that hindered their marketing effectiveness: 👉 Siloed marketing tools with limited integration across regions. 👉 Absence of centralized consent and data governance, affecting compliance readiness. 👉 Inconsistent digital experiences across brands & markets. 👉 Limited automation capabilities for both Healthcare Professionals (HCPs) and Direct-to-Consumer (DTC) communication.
• ⚙️ Designed and deployed a scalable multi-channel marketing architecture. • ⚙️ Implemented key platforms: ✅ Salesforce Marketing Cloud (SFMC): Enabled campaign automation and journey orchestration. ✅ Drupal-based Web CMS: Supported management of multiple brand websites. ✅ Consent Management Platforms (CMPs): Ensured full GDPR and HIPAA compliance.
• ⚙️ Orchestrated collaboration among teams across: ✅ Web development ✅ SEO /SEM ✅ Data analytics ✅ Email marketing ✅ Compliance & systems integration • ⚙️ Integrated backend systems with the MarTech stack for unified customer data views.
• ⚙️ Led a 70+ member cross-functional team (technical and non-technical). • ⚙️ Rolled out initiatives for 10 brands across US and Europe. • ⚙️ Localized implementations to align with regional regulatory and cultural nuances. • ⚙️ Delivered impactful campaigns tailored to both HCP and DTC audiences.
• ⚙️ Marketing Automation: Omnichannel automation enabled across 14 markets • ⚙️ Consent Compliance: Achieved 100% GDPR & HIPAA compliance • ⚙️ Operational Efficiency: Reduced campaign go-live time by 35% • ⚙️ Team & Project Delivery: Successfully led 70+ team members and multiple vendors • ⚙️ Customer Engagement: Enhanced personalization and segmentation for all campaigns
• 🎯 Robust stakeholder management across global and local market teams. • 🎯 Cross-functional alignment between Marketing, IT, Compliance, and Analytics. • 🎯 Strategic MarTech implementation as a catalyst for customer-centric transformation.