Leveraging GenAI to improve Campaign Delivery and Insights
This initiative was undertaken as a pilot rather than a fully dedicated project and was executed in parallel with other key priorities. With Generative AI emerging as a global focus, we sought to explore its application within Ad Operations. Given the strategic importance of intellectual property to our business, we leveraged our proprietary in-house AI platform to ensure both security and competitive advantage. The platform was utilized to strengthen campaign analytics, enhance delivery prediction, and generate actionable insights.
Ad Account Managers were overwhelmed with dense reports, manual campaign reviews, and performance analysis — leading to delays in insights, suboptimal campaign decisions, and limited client-facing effectiveness.
Gen AI-Powered Campaign Intelligence
The Brand launched a Gen AI initiative using Inhouse IP based AI to empower Account Managers with automated, actionable intelligence. The focus was on simplifying data consumption, enabling predictive insights, and enhancing client servicing.
How to use Prompts for Better GenAI usage like: 🧠 Persona based Prompts 🧠 COT (Chain Of Thought) Prompts 🧠 Zero Shot Prompt 🧠 Few shot Prompt 🧠 APE (Automatic Prompt Engineering) 🧠 RAG (Retrieval Augment Generation)
✅ Automated report generation: From raw campaign data to polished, presentation-ready summaries 🧠 Natural language summaries: Executive briefs translated from Excel sheets for non-technical stakeholders 🔍 Anomaly detection: Highlight campaign underperformance and suggested root causes 📊 Benchmarking engine: Compare campaigns within and across clients to extract best practices 🧪 Optimization insights: Suggest next steps based on similar campaigns and historical trends
✅ Efficiency Gains: Reduce manual effort in campaign reporting and analysis by over 40%. ✅ Faster Insights: Cut campaign review turnaround time by 2x, and accelerate decision-making. ✅ Improved Quality of Client Interactions: Empower Account Managers with AI-generated strategic insights. ✅ Error Reduction: Proactive anomaly detection will help flag issues before they impacted performance. ✅ Enhanced Campaign Optimization: GenAI suggested actionable tactics based on comparative analysis across similar campaigns.