Design the core architecture
Connected Salesforce Marketing Cloud for journey orchestration, Drupal for multi-brand content, and consent platforms for governed activation.
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Case study 03 · MarTech Transformation
Scaling Omnichannel Marketing Across 14 Markets
A compliant MarTech foundation for ten brands across Europe and North America.
Salesforce Marketing Cloud, Drupal, consent management, and cross-functional delivery were integrated into a scalable marketing ecosystem for personalized HCP and consumer engagement.
14markets enabled
10brands supported
35%faster campaign go-live
100%GDPR & HIPAA compliance
The operating problem behind the symptoms.
Marketing technology, consent, content, and analytics operated in regional silos. That made campaign orchestration slow, created inconsistent experiences across brands, and increased compliance risk. The organization needed one scalable architecture that could still adapt to local regulatory and market requirements.
- Disconnected tools and regional workflows.
- No unified consent or data-governance model.
- Limited automation for healthcare-professional and consumer journeys.
A practical transformation sequence.
The work was organized around a small number of operating choices that could be governed, measured, and repeated—not a collection of disconnected initiatives.
Unify data and delivery
Integrated backend systems and aligned web, SEO/SEM, analytics, email, compliance, and systems-integration teams around one delivery model.
Localize without fragmenting
Created a common platform and governance framework while adapting implementation to regional regulation, language, and cultural needs.
Scale through disciplined orchestration
Coordinated a 70+ member cross-functional team and multiple vendors across ten brands and fourteen markets.
What changed in the day-to-day model.
Before
- Regional technology silos
- Fragmented consent handling
- Inconsistent brand experiences
After
- Integrated MarTech stack
- Governed activation
- Scalable local-market delivery
Results that connect to the intervention.
Faster campaign activation
Standardized workflows and automation reduced campaign go-live time by 35%.
Compliance by design
Centralized consent management enabled 100% GDPR and HIPAA compliance across the program.
More consistent engagement
Unified segmentation and journey orchestration improved personalization across brands and audiences.
What made the change durable.
- Consent and governance belong in the architecture—not at the end of the campaign process.
- A common platform should standardize the core while preserving local-market flexibility.
- Cross-functional orchestration is as important as the technology implementation itself.